‘dZi’ (pronounced ‘zee’) is the Tibetan word for a traditional Tibetan bead that is highly valued in Tibetan culture & considered to be a powerful charm. dZi was founded in 1990, after CEO Mac McCoy visited Tibet and was inspired to help Tibetans in their struggle for human rights and freedom. The company began working with Tibetan refugee artisans in Dharamshala, India, organizing training workshops and their first product lines. Soon after, dZi started working with other artisan groups in Nepal, and developed new lines with handmade paper, jewelry, singing bowls, and especially hand felted wool. dZi now works with 7 groups in India and 13 in Nepal, with over 1,000 artisans indirectly employed.
Authentic cloth prayer flags printed on hand-carved woodblocks are specially made for dZi by The Gu-Chu-Sum (9-10-3) Movement of Tibet, established in 1991 and based in Dharamshala, India. Gu-Chu-Sum was first organized by ex-political prisoners from the Tibetan freedom movement; monks, nuns and lay people who had escaped from Tibet due to political persecution. Its purpose is to provide employment and support to Tibetan refugees needing help in India, and to educate about human rights abuses in Tibet. You can try to visit www.gu-chu-sum.org, but the Chinese Government regularly sabotage their site!
dZi remains committed to their mission of enhancing the lives of Himalayan artisans and their communities through the development and marketing of their craft traditions.